by Neil Curtis on April 8, 2014
Google Plus, the best social platform for businesses?
Today’s Post of the Day focuses on Google Plus. There seems to be a trend lately where people are sharing advice on Google Plus, and this is probably because it is a vital cog in your online machine if you want to increase your reach and promote your business.
Google Plus is gaining more and more traction. I remember when it was in its infancy and people were just saying Google was copying Facebook, and that it would never take off. Well it has, and it is continuing to attract more and more users, and thus more and more content. In fact, out of all the social platforms it is perhaps the most important one to be active on, particularly if you are a local business or a business that relies heavily on Google search. Obviously if you are reaching out too and interacting with customers who spend a lot of their time on Facebook or Twitter then these platforms are important, but for a long term plan you need to be on Google Plus.
The content on Google Plus is probably its best feature, because a lot of people who are active on Google Plus know that it has strong links to Google search itself, and that conversations around their Google Plus content can really impact on their website and overall brand/authority. If you run a website and/or business you need to be on Google Plus, in fact there are some who use Google Plus as their primary blogging platform, but personally I feel that relying solely on a 3rd party platform, no matter how dominant, is not a great idea.
A recent article, which I incidentally found on Google Plus, by Peg Fitzpatrick offers tips and advice on how to use Google Plus and gain more traction. This post reviews comments by other successful Google Plus’ers and gains a little insight in to how they use Google Plus and how they are so popular on it. There are some great tips and also further reading (and video watching) to give all of us a boost in terms of performing better on Google Plus, and really engaging in it as a social and rich content platform. It was this article that inspired the post you are now reading.
Each day I choose an article I found particularly interesting and useful and write about the topic. So Today’s Post of the Day features Peg Fitzpatrick’s post ‘Seriously Boost your Google Plus Strategy’, and if you are in the slightest bit interested in Google Plus you should check it out.