Google is the most popular search engine out there so it is important you do all you can to get ranked in their search results. You should add your website to Google Webmaster Tools because it is a hub for you to learn about any issues and notifications related to how Google views your website, and it is also a place for you to let Google know about the pages and posts you have (e.g. you can submit your website sitemap).
You need to have a Google account to access Google Webmaster Tools. If you have a Gmail account you are ready to go, if not simply go to www.Google.com (or .co.uk if you are in the UK or use the TLD of your country). You will see options for ‘+You’ and also to ‘Sign in’, or for ‘Gmail’. If you click any of these you will see an option to create an account. Google accounts are 100% free.
Once signed in to your Google account visit www.google.com/webmasters/tools, and then click the red ‘ADD A SITE’ button. Once clicked you need to add your websites URL (web address), and then you will be told that you need to verify that you are the owner of this website. Google gives you a few different ways to do this, and you just need to follow the method that best suits you.
Once your Webmaster Tools account is verified the first thing you should do is add a website sitemap. A sitemap is simply a list of pages and posts within your website, and Google can use this as a guide to help crawl and then index these pages and posts. Your website pages and posts need to be indexed before they can show up in the Google search results.
The sitemap you need to submit through Google Webmaster Tools needs to be in a special .XML format, but with WordPress is it pretty easy to create one. Go to the Plugins section on your WordPress dashboard and search for a plugin using the phrase ‘sitemap’ or ‘xml sitemap’. You will see several plugins that generate an XML sitemap, so just choose one you like the look of and install it. You will see a new option in your dashboard (either a completely new tab or it will be under Settings), and you just need to generate a sitemap using the new plugin.
You will be told where your sitemap is stored (normally www.youwebsite.com/sitemap.xml), and you put this address into your Google Webmaster Tools account. Adding a sitemap to Google is something that will help get your website ranked more quickly and is a best practise for website owners.
The search engine BING, which is owned by Microsoft also has its own Webmaster Tools, so you should also sign up for an account with them and submit your sitemap to make sure you don’t miss out on BING searches. Visit www.bing.com/toolbox/webmaster to set up your BING webmaster tools account. Like with Google, you will need a Microsoft account (i.e. Hotmail, MSN etc.).