It is approaching 1 year since I started selling on Amazon.co.uk. Actually it is more like 11 months if you say from my 1st sale, which was 19th August. Actually it was the 20th when I made my 1st real sale because my very 1st sale was a friend who I got to order a unit as a test. Things were still very new back then and I was still testing everything, even Amazons ordering and delivery of my own products.
The screenshot below shows sales data from August 2015 to today, which is 12th the July 2016. In short I have sold 2,855 units for a total of £39,260.25 in revenue. I have not done the detailed analysis of profits but as an estimate it will be roughly £10,000 to £12,000.
You can see that things really started to kick off in May/June 2016, which is when my product #1 sales started to increase, but more importantly it is when I introduced my new products to the range. On the 29th May 2016 a shipment of 5 products arrived at Amazons Peterborough warehouse and began to be placed on the shelves for Amazon customers to buy.
Below is the shipping report for all shipments to date.
For the last 30 days I have sold 865 units for £11,478.87 (revenue not sales) and over the last 7 days I have sold 264 units for £3,481.04 (revenue not profits). So about 1/3 of my sales have come in the last 30 days alone.
These figures are pretty astonishing when you think that less than 1 year ago I had zero experience in selling on Amazon. I do want to add here that I have not taken a penny out of this Amazon business. I have reinvested all profits into buying additional stock but this needs to change soon. I have plans to inject money into this business for buying stock (probably some kind of loan) so I can start to use the profits generated from sales in other ways.
One of these uses will be to pay more people to handle aspects of my business that I am neglecting a little. I have an intern working with me at the moment (2 days per week for 12 weeks), and her role is to build up the website for the brand that sells on Amazon. She is adding content and building relationships with influential people in this space with the goal of driving visitors and buyers directly through my website rather than relying 100% on Amazon, which I do at the moment.
I mentioned I am looking to export to Japan soon and I have officially launched a new business that will deal with all of this. But while that takes hold I want to talk about selling in other European countries, namely France, Spain, Italy, and Germany.
I flicked the switch in the Amazon sellers back end to say I wanted to sell in other European markets. I set up listings on these markets and made sure all things were configured correctly. Amazon auto translated my listings (I do not know how well but they definitely are not in English), and while I am certain they are not perfect to my surprise I have made sales in all of these new countries.
Amazon simply sells my products on their country specific websites and ships out any orders. In roughly 1 month of selling I have sold 4 units in Germany, 4 in Spain, 1 in France, and 10 in Italy. So in total 19 units for €576.62 (roughly £490). There is a lot more I could do here, not least in the translations, but as an experiment it has been pretty successful.
So my goals are to add more products and see how they sell. I did zero product research in terms of past sales and competition for the latest products I added to the range and they are doing OK. One in particular is doing very well. So I will stick with this strategy. If the products complement my brand and are of good quality I will buy some stock and see how it sells.
On this I am attending my first trade show. It is in Germany in a couple of months and my supplier is attending. So it is exciting to head over and see what new products there are in my niche. Last year there were over 1000 manufactures and distributors showing off their latest products, so I am sure there will be a few things I can look to add to my range. Also, I am really excited about discovering new manufacturers so I can tap into their products to grow things quicker.
I’ll leave it there and thanks for reading. Getting things down on (virtual) paper helps me collect my thoughts and see how things are going. Sometimes when you are involved in the details you forget to look at the overall state of things, so being able to explain myself here is great. Hopefully you find it interesting too and if you want any more information just let me know.