I just got an email from the Google Adsense team telling me that Google is now using mobile-friendliness as a ranking factor in their search results (well very soon they are). In their words mobile-friendliness “will have a significant impact in Google Search results”.
I got this email because I actively use Google Adsense on some of my websites (not this one but some of my smaller niche sites), which is just a way to show adverts selected by Google on my sites. So Google knows I have a website and hence they are contacting me. Read more about mobile-friendly pages on their official blog here.
Anyway, Adsense is not important and it is not the reason I am writing this post. What is important is that Google is telling me that my sites should be mobile-friendly because they are going to use this as a significant ranking factor in their search results. The important date is the 21st April 2015, so 5 days time as I write this post.
I was confident my websites were OK.
I was not really concerned by this announcement because I was confident that my sites are mobile-friendly. As I’ve mentioned before I use the Genesis Framework and themes by StudioPress on all of my websites and these WordPress themes are all mobile responsive.
StudioPress have a cool responsive design tester, just pop your website address in to it and you see how your site looks across all the different devices from small mobile phones to larger iPads.
What is mobile responsive?
Mobile responsive means the website adapts to the screen size it is viewed on, therefore it will look good on mobile devices. I knew in theory my sites should be mobile responsive because of the themes I use, but still it’s good to check so I used Googles Mobile-Friendly Test to check. As expected my sites were fine. Phew.
Check your websites now using Googles Mobile-Friendly Test.
Anyway, I just wanted to share this with you so you can check your website. How important this will be and how Google will rank mobile-friendly websites over your website if it is not mobile-friendly is not known, but the fact that Google has reached out to me and many other website owners makes me feel that it is important.
The Genesis WordPress themes I use are premium (i.e. I paided for them), but there are free themes that are mobile responsive (and therefore mobile-friendly) so you do not have to pay to make your site mobile-friendly.
If you want to check out the Genesis themes by StudioPress I know they have a promotion on at the moment where you can get all their themes (over 40 different ones) for $299.95 (25% OFF normal price). This is not cheap but since I paid for these a few years back and use these themes on several of my websites I’m happy to share this with you.
This promotion ends tomorrow (Friday 17th April) so after this the price is $399.95. Again you don’t need these premium themes and there are plenty of great looking free ones, but these are just what I use.
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