When you are starting out with an affiliate website that is based around a particular product range it can be difficult to know what to write. Your website will need product pages that can double as product review pages, although it may be better to stick with simpler product overview pages since you do not actually have the product to review (this is what I tend to do anyway).
Here I assume you do not actually have the product you are creating the website around, because if you did you could write a detailed in-depth review from your own experiences. For example like this. If you do not have the product you can still write a valuable product page on your site, it will just focus on the general features, such as this one.
Know the goal of your product page.
You need to know the goal of your product page and/or review page. If you are using the product page as a simple link page to a merchants website so you can make your commissions then you want to keep it shorter, well structured, and have plenty of opportunities for visitors to link through.
If you want to use your product page for SEO and attract visitors from search engines then your pages will want to be longer and have more valuable content. Personally if I do not own the product I like to stick to the more general shorter product pages and create other articles on my website that aim to attract visitors, such as top 5 [products] under £1000, or best [product] review etc.
How to write a product overview/review page on your website without actually having the product.
To write a product page without actually owning the product you need to do research, it’s as simple as that. Luckily there is nearly always a lot of information already out there on the web so you just need to find this information, consume it, and then write your own original product page from what you have learned.
It is no different from researching any topic as long as you do not simply copy exactly what someone else has written or claim ideas as your own that are clearly someone else’s. Also, do not just take one source and purge it. The only way this may be acceptable is if you just take a standard Amazon description or some other standard product description and use this, although you should still rewrite the description so that it is original.
A good way to think about it is that you are increasing your knowledge on a subject and expressing it in your own words. It is always fine to do this, especially if you write a better piece of content than is already out there.
A good product page should have:
A title: The title should contain the product name and if it is a bigger review type page then try and include keywords that people often use when they are searching for the product in search engines.
Introduction: Include a few sentences about the product, who it is for, what it does, and why it is good. This can be a general introduction but try and add some uniqueness for the product you are talking about otherwise all product pages on your site will be very similar. This introduction can include some pros & cons about the product and also some user quotes (for example Amazon review extracts. Remember to reference the source of the quotes).
Product specifications: Include important specifications such as size, weight, dimensions, features, colours etc.
Images: You should have a nice looking product image at the very beginning of the page and also one other if possible in the middle of the page. Bigger reviews should have several images and even a video or two if possible.
Call-to-action: In this case an obvious way for people to link through to the merchant’s website. If you are promoting Amazon products it could be some bold link text saying something like ‘see cheapest prices here’ followed by an image (also linked) of Amazons logo. This call-to-action can appear after the introduction and also at the very bottom of the page after the summary. All call-to-actions should have your links of course.
Summary: Briefly summarise the best features and specifications. Just conclude the page nicely and remember to follow with a call-to-action.
If your product page is more of a review then you can go into more details about the specifics, such as user comments and reviews. You can use Amazon or any other online merchants website that sell the product to compile real user comments. Don’t copy & paste lots of comments from other websites, instead pick out the best phrases or stand out words to let readers see that the product is good, or even not so good in some cases although this may defeat the object of your product page.
Search YouTube to see if anyone has created a video on there about it, search in Google for phrases like [your product] review etc. to get other peoples opinions. Remember, do not copy & paste and give references where applicable.
Do your research. Search the web for other articles and product pages about your product. You can go into a lot of detail here and it all depends on the goal of your product pages. If you are trying to rank these pages on Google for example you will want more original and useful content, but if you just want to provide some value to visitors that came to your website via some other channel these product pages can be more concise. Smaller product pages want to provide the important bits of information and then look to link people through to the merchants website.
Read how I suggest you use product pages in the overall structure of a website here. This is specifically aimed at people who want to earn money online, and even more specifically from Amazon affiliate websites.
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