Making a website is easier than ever before. Basically if you can use the internet then you can setup a website. You definitely do not need any programming.
However, while it is pretty straight forward to make a website, getting people to visit it is a little tougher. Ultimately, a website with no visitors is not that useful.
With this in mind your number 1 goal is to get as many people as possible to visit your website. Actually it is more accurate to say your number 1 goal is to get as many qualified people as possible. By qualified I mean people that are interested (even if it is just vaguely interested) in what your website is about, because if they are not then they will just leave.
So, how do you get people onto your website?
The way you get people on your website is in part related to the type of website you have, although there is a lot of overlap and more than one of the following strategies can apply.
You have three main strategies:
- Write content on your website that targets low competition topics.
- Write content on your website that targets high competition topics.
- Write content for other people’s websites.
Write content on your website that targets low competition topics.
The main Pro when writing content that targets low competition topics is that is it more likely to get ranked highly in search engines and therefore attract visitors to your website. The main Con is that it will probably not attract that many people.
If you decide to follow this strategy then you need to create lots of content because while individually each piece of content will get a few people on your website, together they will start to accumulate a lot of visitors to your website every single day.
Write content on your website that targets high competition topics.
The main Pro when writing content that targets high competition topics is that it is more likely to attract a high search volume (i.e. lots of people look for this topic so potentially a lot of people could come to your website). The main Con is that it will difficult to rank a piece of content well in the search engines and therefore people will not find it (so won’t visit your website).
Your focus when targeting high competition topics is to create high quality pieces of content and to then promote this content. Unlike low competition topics where you can publish them on your website and then leave them, high competition topics will require you to promote them (a lot).
Write content for other people’s websites.
Writing content that you actually end up posting on someone else’s website may seem a little strange, but it has Pros and Cons just like the other two strategies already discussed.
The main Pro of writing content for other people’s websites is that your work will instantly be seen by this other website’s visitors and/or community. Your work will have a link to your website so people will be able to follow it to learn more about you and your website.
Another Pro is that Google loves good quality links (i.e. links from good websites and ideally from websites that are about a similar topic to yours). A link from the other person’s website pointing to your website is called a backlink and is something Google looks at when it decides how good your website is. The more backlinks you can get from other good quality websites the better and it will elevate your website and all of its content in the search rankings. Look as backlinks as votes of confidence, so the more you have the more confident Google is that your website is great.
Like I mentioned at the start of this article, the type of website you have (or are going to have if you have not started yet) will influence which of the three strategies discussed you use to attract visitors to your website. Also, it will come down to what you are comfortable doing. Maybe all you have time for is smaller bits of content that you can set and leave?
You can, and maybe should mix and match these strategies to give you a good stream of visitors to your website around an array of topics (all related to your main websites focus).
I will expand on each of the three strategies to give actionable advice so you can actually get your hands dirty and do each of them. But for now think about which option is best for you.
Do you fancy making a website that earns you money?
Check out my FREE videos here that show you how to make money from a website and how you can make your own [for complete beginners].