Today I’m focusing all my efforts on my email autoresponder for my ECommerce brand. I am in the process of getting some buzz around a competition I am launching and I am expecting (hoping) to gather lots of email addresses from my target audience.
Once I have these emails I need to do something good with them. So I need an automated introductory series of emails to engage and build trust. I cannot just ram my products down their throats, I need to have a long term strategy for my customer communications.
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