For a long time now I have been looking to really grow traffic to my ECommerce website. I rely almost 100% on Amazon for all my sales, but I want to move away from this. Or at least get traffic from other sources other than on Amazon only.
After starting a new ECommerce book – E-commerce Get It Right!by Ian Daniel and only reading one or two chapters I got a lot of good thoughts about how to improve my ECommerce website.
Mainly I want to make it more obvious how to buy the products I sell and also I want to get a proper long-term content strategy down so I can get more and more organic search traffic from an audience that would be interested in my products.
So this is my goal for today. Keyword research around my audience and products and to come up with 3 or 4 definite categories under which I will create lots of targeted content.