Search engine optimisation (SEO) is a bit of a buzz phrase that web designers and internet marketers like to throw around. Some say there is some special magic formula that only a chosen few can understand (and thus expect you to pay a lot of money for), but in reality it’s not magic, or even that difficult.
Search engines can send a lot of fantastic web traffic to your website, and therefore you first want search engines (and in particular Google) to know your website exists, and then to serve it up in its search results. For example, if someone types into Google ‘Flower shops in Brighton’, and you run a flower shop in Brighton, then you want your website to show up, and not only that to show up near the top. SEO is the process of letting the search engines find and rank your website for the things your website is about.
There are a few basic things you can do to set your website up correctly for search engines. Ultimately, for the majority of websites appearing in Google for relevant phrases and terms will drive a lot of website visitors, thus this is an important step to get right. While there are a lot of special tactics and techniques that people use to try and rank higher in search engines, if you do the basics well you are 90% done. For many websites this is all you need to worry about.
In Lesson#7 and Lesson#8 we’ll get into this in more detail, but for now you just need to remember that SEO doesn’t need to be difficult and it is definitely something you can do yourself.
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