Since the list time I posted there have been a few more developments. I’ll start with my online course about creating an Amazon affiliate website.
The course is completely finished and ready for people to take. I mentioned in my last update that I was experimenting with Google Adwords. Well these experiments are ongoing. To date my ads have had 3,624 impressions in Google search, 115 clicks (CTR 3.17%), and they’ve cost me £135.20 (average CPP £1.18). This has lead to 15 conversions.
Before we get too excited my conversions are email signups not sales of my course. If I’d had 15 sales I would be crying with joy because that would be £1485 in sales from £135.20 of ad spend, which in anyone’s book is an amazing ROI. No, I have actually made zero sales so far but I expected this.
What happens is that my Google ads take people to a page (this page: earn1000.co.uk/make-an-affiliate-website/) where I talk about affiliate marketing. My goal is to get people to want more information and to enter their email to get it. They actually get my 3rd free video where I go through the entire process of creating an Amazon affiliate website from scratch.
So I have 15 people currently on this email list who came from my Google ads. So my job now is to somehow get some of these people to want to take my course. I need to follow up with these people and let them know about the course, but also show them that I know what I’m talking about and what they can expect to achieve if they want to. To do this I have created an email autoresponder (I’m actually still adding to it) that sends out emails every couple of days about various topics.
I’m still learning and testing and adapting all parts of this process. From the Adwords ads to the landing page to the emails. So I expect to spend more money as I do this but if I iterate and improve sales will come. That’s the plan anyway.
I am on stage 1. Making my ads as good as they can be. To do this I am running several different ads and looking at metrics such as click through rate (CTR), cost per click (CPC), and conversions. My ads are doing OK with a lot having a CTR of over 3%, which apparently is OK. I need to give them a little more time and I will start killing some ads and improving on others.
Once I have my ads nailed I will start split testing my website landing page. Then once that is done I will get my email autoresponder polished. It will be a long process and likely expensive, but I need to learn this. If I get things working like clockwork I’ll share my whole process.
Away from this course I have made progress with my Amazon ECommerce project. To recap last time I reported I was almost finished organising my next order from China that included 4 new products. Now I have finalised the packaging designs and all product features. Manufacturing has started and I have an estimated completion date of mid April. Which is OK for me. I need to get the shipping arrangements sorted now.
I have also being proactive in arranging new content for some of my other websites. One is my website for my ECommerce brand. I want to get a good blog going that will attract people who are potential customers for my products. Also I want to get a community feel going. I posted a job on a freelancer website and got a lot of applicants. They were slightly more expensive than I hoped but for now I am willing to pay this. In the future I will need lower priced writers.
I chose 7 different writer and gave them a different working title. I have 2 articles written so far and I am waiting for the other 5. I will review the quality to cost ratio of these articles and decide which writers to stick with and get some more content written.
I have also had another article written for a different website. This is an affiliate website and I wanted to promote a different range of products, so the article is a general review type article to kick off a few that I will get published over the coming weeks.
Finally I kicked started fresh content on another website using a different freelancer website. I want to judge the quality of the work here so I have hired 6 different writers each doing similar but different work. These are tutorial type articles. We website where the work will be published is in the DIY niche and currently uses Google Adsense as a revenue source. I want to move into affiliate commissions on this website so I am adding new content to attract the kinds of audience to allow me to do this.
The last main thing I’ve been working on is my app/software. It is a similar story to last time. Not much actual progress has been made but we are moving forward. I have reached out to potential users/customers for their feedback to help us hone in on what is important for the 1st version of the product. It looks like it will be a website to start with and an app will follow.
Today I had a meeting with my developer partner and we have agreed on what is needed. I proposed the option of hiring another developer to help get this prototype out so we can show it off to prospects just to get the ball rolling a bit quicker. Or, alternatively the developer will put in more time and get something going himself. It is difficult because he works 4 days in his job and in the 5th working day he works for a client as well as on this project with me.
He really wants to give this a go himself so he will commit more time. We are going to review progress next week and then again the week after. If things are not moving forward we will look to hire another developer to help out because we both agree that progress is slow and needs to get quicker.
OK. This is a long update and I will try and do more regular and shorter ones in the future. It’s important for me to get this info down to remind myself that I am making progress. Also I hope you enjoy seeing what I’m up to and it can help you achieve what you want to achieve.